The Lead Strategist and Group Executive Editor at DigitalSENSE Africa Media, Mr Remmy Nweke has urged Nigerian media practitioners to be patriotic about the country’s code Top Level Domain (ccTLD).
Speaking at the 2019 Media College on .NG in a paper entitled “Media as catalyst for change in Domain Name System (DNS) industry,” Mr Nweke enjoined Nigerian media practitioners to take ownership of the country’s resource by becoming individual registrants on .NG string like ITREALMS.com.ng.
The 2019 Media College on .NG is a brainchild of the Nigeria Internet Registration Association (NiRA) with a focus on the “The Role of Media in DNS Industry.”
The DigitalSENSE Lead Strategist told participants that by the fact of becoming a registrant, an end-user, media practitioners were drawing near to understanding the modus operandi of NIRA as the registry for dotNG.
Nweke, a former Executive Director at NIRA, pointed out that by associating with the dotNG brand; media practitioners should be reciprocal with requisite industry supports like instituting a direct reward for the media foot-soldiers such as reporters and editors alike.
“Media practitioners could leverage the resellership of domain names to empower themselves knowledge-wise on DNS industry, whilst adding up a new income stream, as well as offering online writing and editing services, web design, voice-over services to name a few.”
“Media practitioners should ensure they build strong media brands on the internet and consistent with their dreams, so as to be seen as adding value by making money,” Nweke reiterated.
With this notion, he said, DNS industry in Nigeria will thrive for the benefit of all Nigerians including media professionals.
Nweke also drew attention to the importance of new media, saying- “it’s a form of media that are native to computers, computational and relying heavily on computers for redistribution, stressing that new media nowadays comprises telephones, computers, virtual worlds, single media, website games, human-computer interface, computer animation and interactive computer installations.”
“As a catalyst, the Nigerian media should reawaken their watchdog role with a focus on the DNS industry, so as to precipitate the needed change by making certain that .NG receive the attention it deserves thereby making the difference as change agents,” he said.
Mr Nweke described well-trained media professionals as the original social influencers, who had contributed immensely in every burgeoning society and advised them not to let the role be swept away by fades in the name of ‘social media influencers.’
This, he said, they could do by enmeshing themselves with the knowledge of the new media, through avalanche of open sourced education opportunities like Massive Open Online Course (MOOC) among others.
In addition, he called for closer collaboration between NIRA and likes of Nigeria Information Technology Reporters Association (NITRA) and Guild of Corporate of Online Publishers (GOCOP), to name a few.
According to him, NiRA is the registry for .NG Domain Names and maintains the database of names registered in the .ng country code Top Level Domain (ccTLD), just as NIRA is a Not-for-Profit, Non-Governmental Self-Regulating body and managers the .ng national resource, in the public interest of Nigeria and global internet community.