Digital Marketing receives a boost with literary contribution


Eniola Ajayi

The digital world will on Saturday the 27th of July 2019, witness the launch and presentation of a new book “Reasons Entrepreneurs must embrace Digital Marketing.”

The new book is seen a literary  contribution to the pool of knowledge in the digital world as a whole and it is also expected to further boost digital marketing in particular.

The Presentation is scheduled to take place at the Tiger Active Sports Centre, Sangotedo, Lekki, between 10.30 am and 3.30 pm.

According to the Author March Oyinki, the digital world is here with us; the book will help digital migrants unfamiliar with today’s digital reality to function.

Oyinki believes that the book will also help those in the academia, who sometimes find digital marketing incomprehensible because of the intricate nature of the subject, which is dynamic and tends to change quite rapidly, to catch up.

”That is true especially when you consider the array of digital marketing channels that one must contend with when developing a corporate digital marketing strategy” Oyinki said.

Challenge for the millennials

The Author says digital marketing still poses a challenge even for the millennial generation who are so Internet savvy, as many of them erroneously see digital marketing mainly as social media.
He said the 250-page book, should be a must read by all who want to benefit from the new, engaging digital world.

About the book

The book “Reasons Entrepreneurs Must Embrace Digital Marketing,” a thirty-chapter book scintillates with all the dynamics, trends and indeed, the ABC of digital marketing.

It is a hands-on guide to the subject, written specifically to provide guidance to start-ups and entrepreneurs who are finding new, innovative and effective ways to engage millions of Internet users surfing for products and services, with the intent to drive traffic to their websites and scale up businesses in quantum leaps.

The book reveals some of the intricacies of digital marketing that will help readers have clear understanding, expand and transform their digital experience in the emerging global digital world.
The book is rich in content, and covers many critical topics in digital marketing, which are useful to both entrepreneurs and students of media and communications.

Some of the areas covered include; website development and authoring, e-commerce, affiliate marketing; and social media, blogging, lead generation and product promotion.

It contains enormous resources on digital transformation and innovation, covering some of the latest digital marketing trends such as Artificial Intelligence, Cloud Computing, Internet of Things, 3D Printing, Drone delivery services and many others.

It will also expose the entrepreneur/readers to some of the new twist, tricks and tips on the topic; “how to explore digital marketing to expand your business.”

For the curious, tech freak as well as beginner, the author’s conversational style as well as its clear and simple language, makes for easy understanding, companionship and leisure reading.

About the Author

A prolific writer, blogger, communicator, social media campaigner, trainer and entrepreneur, Oyinki is the author of two earlier books – Digital Marketing Concepts and Applications as well as Digital Marketing Reference Guide.

He is also the CEO and founder of Admate Communications Limited, a digital marketing company and publishers of the Digital Merchant Series. He is in his elements in this new, concise book.

As former employee of Chevron Nigeria Limited and the Public Affairs section of the United States Embassy, where he had the opportunity to practice what he preaches, he has put his wealth of research and work experiences into this information-laden book.

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