A media advocacy group, Media Against Child Malnutrition (MeCAM) says it is committed to curbing children malnutrition in Nigeria, as well as the ultimate goal of bridging the gap in nutrition reportage.
The National Coordinator of MeCAM, Mr Remmy Nweke says the group was founded by senior media editors to bridge the gap between the media as an institution, practitioners and correctness of story-telling emanating from Nigeria as far as malnutrition is concerned.
Mr Nweke gave the hint at a media roundtable on “Exclusive Breastfeeding: Changing the Nigerian story” in Abuja to mark the recently concluded 2019 World Breastfeeding Week organized by the Civil Society Scaling Up Nutrition in Nigeria (CS-SUNN).
He also stressed that MeCAM was well-positioned to drive the collaboration in the Nigerian media space and across Africa for the betterment of children and curb malnutrition generally from Nigeria.
He also called for more funding for advocacy on exclusive breastfeeding (EBF), noting that a single investment on EBF had a good return on investment of about ratio $1:$16.
According to the MeCAM National Coordinator, with this year’s theme- “Empower Parents, Enable Breastfeeding” more is saved when the right and accurate information is passed.”
“The Media cannot give what it does not have; there is need for more capacity building for media practitioners, especially MeCAM membership, who are already committed to highlight issues on child malnutrition in Nigeria and beyond, for better children growth including exclusive breastfeeding, overweight, stunted growth, undernourishment to name a few,” he added.
Founded in August 2015, MeCAM has membership across online, print, broadcast media respectively.